A Retrevo Pulse Report has found people are willing to pay $700 at most for the Apple Tablet. Most people of the 500 selected Retrevo users said a price point above $700 will prevent them from buying the device. According to the picture below, in order to buy the tablet, people want a long battery life (75%), 3G connectivity (39%) and they want to be able to read e-books (28%). On the other hand, people won’t buy the device if it requires a monthly data plan (44%), if it is offered through AT&T only (34%), and if they can’t read e-books on it (22%).
Time for my personal opinion: I think $1000 is too much for such a device. You can buy a complete and much more powerful computer system for that money. The question that keeps sticking in my mind is: why would I need a tablet device (besides the fact that I probably need one for my website)? In my opinion the tablet must be powerful enough that it can replace a laptop.
Apple really has to come up with some very good stuff to persuade people to buy the tablet computer. I don’t necessarily want to read e-books on such a device, so it’s not a big deal for me if that’s not integrated. But I would like to have 3G so I can choose to buy a data plan with it. I really like the fact that I have internet on my iPhone 3GS where ever I am and it would be handy to be able to surf on the web on a larger screen.
I don’t live in America so I am not familiar with AT&T services, but from what I’ve heard, it’s not the best. I definitely understand people don’t want to buy a device that’s connected to a bad service like AT&T. So if people have a choice to buy the device from Verizon and other mobile services as well, it would definitely be a big pro.
Another thing I have to agree with is a long battery life. I think that’s one of the things that could actually persuade people to buy the Apple tablet. Apple’s MacBooks are great and part of their success, I think, is the fact their batteries last almost 8 hours with a single charge. If the tablet computer lasts much longer, than that could mean instant buy.
I think Apple has to come up with some pretty good stuff. A long battery life, 3G connectivity and e-books won’t be enough. I will only buy the device if the App Store is integrated. The facial recognition also sounds awesome and you have to be able to watch videos, listen to music, play games, surf on the internet, and do your homework on it as well. If the tablet offers all that, than Apple has persuaded me.
How much are you willing to pay for the upcoming tablet device?
